„The AI readiness of Hungarians (AI Readiness Index) falls below the global average, but the majority are open to the new technology,” according to the most comprehensive Hungarian artificial intelligence study.
The results of the representative survey, conducted by Publicis Groupe Hungary and GKID Research anf involving 2,000 participants, indicate that 79% of respondents believe they know what artificial intelligence is. Members of Generation Z (those born between 1997 and 2012) actively use AI, while older generations tend to support its spread more in theory than in practice.
The research found that an overwhelming majority (91%) of Gen Z is familiar with artificial intelligence, and nearly half (46%) actively use it on a daily basis. AI-based solutions, such as ChatGPT, are often used for completing school assignments. This trend indicates that the labor market is likely to experience significant changes in the near future.
According to Norbert Madar, lead consultant and partner at GKID Research:
„The technological openness and practical use of AI by Gen Z are clear signs that the workplaces of the future will undergo radical transformations. This generation is already using tools on a daily basis that may become indispensable in the labor market later on.”
White-collar workers are increasingly experimenting with the use of technology. A quarter of the respondents have already used AI for work-related tasks, and 18% have employed it for data analysis. However, 40% of office workers have reservations about the effectiveness of the technology. While AI can undoubtedly accelerate everyday work by automating administrative tasks, its widespread adoption is only possible if employees can adapt to the evolving challenges.
The research introduced the AI Readiness Index, a 10-point scale designed to objectively measure the AI maturity of the Hungarian population. Using this tool, the researchers found that the overall AI Readiness Index of the population is 3.9. The impact of AI on personal life and daily activities scored the highest (5.2), while its actual utilization scored the lowest (2.8).
In everyday life, AI is most frequently used for translation (53%), general searches (45%), and answering personal questions (35%). The most well-known AI tools include language recognition and machine translation software, known by 69% of the population, with 51% actively using them. Additionally, 31% of respondents use chatbots and virtual customer service assistants, while 26% make use of virtual smart assistants like Siri or Google Assistant.
The results clearly highlight that while the technological potential of AI is enormous and Hungarians are mostly open to it, Hungary still faces challenges regarding the population’s preparedness and awareness in this field.
| New AI Center in Budapest EY Hungary has announced the establishment of the EY AI Confidence artificial intelligence support center. The center will be led by two experienced professionals: Erik Slooten and György Tilesch. Erik Slooten brings over 25 years of professional experience, having previously served as the CEO of Deutsche Telekom IT Solutions Hungary and later as the head of T-Systems International’s global business unit. György Tilesch, of Hungarian origin, is the founder and president of the American PHI Institute and a renowned AI expert.The center will offer comprehensive AI solutions for companies in Hungary and Central Eastern Europe, as well as for the public sector, including strategic planning and technological implementation.According to the company’s announcement, the EY AI Confidence center’s comprehensive approach allows companies to receive all necessary support for implementing AI solutions, from strategic planning to practical execution. The services are based on three main areas: AI Enterprise Strategy Consulting, Responsible AI, and AI Tech Delivery. Additionally, EY Hungary has formed a strategic partnership with the American PHI Institute, a leading organization in AI research and development. |
